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Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
June 15, 2015
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Citation

Smith, M. E. (2015a, June 15). Reliability and predictive validity in consumer neuroscience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reliability-and-predictive-validity-in-consumer-neuroscience